Whatever the weather, glorious sunshine or torrential thunderstorms, consumers need to protect their garden furniture and with sales of everything from benches and patio sets to BBQs soaring in this summer (a growth of 32% year to date) garden covers sales are also set to boom.  

Gardman is advising retailers to ‘make sure they have it covered’ and stock up now with their Premium Garden Covers range – the most comprehensive on the market.

“The great spring and summer weather has driven consumers to spend even more on garden furniture and BBQs this year and they’re now making the most of the sunshine, spending time relaxing in their gardens,” explained Gardman Marketing Director, Sarah Downing.  “It seems clear Brits are choosing to enjoy their gardens and dine alfresco for as long as the weather stays warm; some of the supermarkets expect sales of picnic items to be up by 380% and BBQs by 305% this weekend alone.

“Tehy will need to look after their new purchases, avoiding sun damage and protecting them from grime, dirt, bird droppings and the anticipated thunderstorms to come.  In just a few short weeks, their focus will change to protection against the winds, rain, snow and frosts of the autumn and winter so they can enjoy their furniture again next year.  

“Retailers have a golden window of opportunity in the next few weeks.  If they create an attention-grabbing in-store ‘event’ they will drive up sales.”

Coming in five colours (grey, black, green, brown and beige) and 27 different designs, Gardman has introduced 112 new products into its Premium Garden Covers Range.  With the 5 year WEATHERGUARD guarantee, all premium covers are treated for 100% all season protection from rain, bird droppings, harmful UV rays, dirt and grime, tree sap, and snow and frost. 

At a weight of 230gsm, all covers are constructed of hard-wearing PVC backed polyester and boast reinforced double sewn seams for added strength and durability, rust resistant brass eyelets and airflow vents to prevent dampness and mildew. 

They also feature a drawstring tie and Velcro fastenings to keep the cover more secure in stormy weather and come complete with a reusable storage case.  

The improved packaging of the Premium Garden Covers Range delivers maximum impact in store while new wall and island POS provides merchandising flexibility suitable for a range of store footprints.  

For full details of this range or to place an order, garden centres should contact their sales agent.