Fiskars in the UK have opened a spacious new showroom at their Nottingham HQ this spring as part of a major drive to push sales.

The showroom, which features inspirational ‘real life’ displays of Fiskars garden tools and ebertsankey containers and water butts, will also be used for trade meetings and training programmes for retail staff.

The showroom gives retailers who haven't yet seen Fiskars current FSDU- unit-based Powergear promotional offers a chance to check them out. The campaign, which runs until the end of March, is exclusive to garden centres and majors on three ready-stocked units – one each for Powergear by-pass pruners, hedge shear and loppers.

Meanwhile, the company say the 2013 national TV advertising campaign for the popular Weed Puller, with its ‘No weeds, no backache’message, will start on Thursday 28 March, just before the key Easter week-end. Weedpullers, in fixed and telescopic handle versions, will be delivered in ready-stocked FSDU units of 16.

Last year’s Weed Puller  TVcampaign helped to give Fiskars 54.8 per cent share by value of the £4.15 million hoes and weeders category* - an increase of 34 per cent over 2011, year of the Weedpuller’s UK launch. “We sell relatively few hoes, so the majority of those sales were Weed Pullers,” Miko Manninen, Fiskars’ UK marketing director, told GTN Xtra. “The data clearly shows that we dominate the high price points in this category. We believe there is massive potential for garden centres who stock the Weedpuller.”

Information 0115 927 7335  www.fiskars.com