Weber have signed Tom and Henry Herbert of TV’s The Fabulous Baker Brothers: A Bite of Britain, to become the faces of their UK Summer campaign – a first for the barbecue brand.

As part of the endorsement, the brothers will be aiming to put the spirit back into the community with the Weber ‘Come on Over’ campaign, which will encourage people to get together with neighbours, friends and family for a barbecue. 

The activity starts in May with a media campaign announcing a nationwide survey and competition. The collaboration sees the foodie brothers develop a series of recipes for Weber, share their hints and tips and create content for on and offline media.

Henry Herbert says he and Tom have used and recommended Weber barbecues for many years. “To be honest our friends already thought we were in partnership.”

Chris Trewhitt, Weber UK marketing manager, said Tom and Henry were an ideal fit for the Weber brand. “They’re great family men and are heavily involved within their local community which fits our ‘Come on Over’ ethos perfectly. They’re also genuine users and believers in our products, even running a Weber Grill Academy at their Hobbs House Bakery, teaching people how you can cook a real variety of food on the barbecue using Weber’s ‘lid on’ cooking methods.”

Weber’s wider  ‘Come on Over’ campaign launched this month with a tailor-made TV advert on terrestrial, satellite and on demand, supported by extensive digital activity including a dedicated interactive microsite. More information will be available on www.weber.com.