Leading suppliers of wild bird care products are stepping up their activity in the marketplace as the latest sales data reveals it has been a lucrative sector so far this year...
We’ve had several requests and comments about wild bird care sales recently with the general consensus being that sales are up.
So we’ve completed some analysis of the GTN Bestsellers garden centre Epos data and we can reveal that sales of the Top 50 Wild Bird Care products in garden centres that supply data over the past six weeks are up 7.6% on last year and up 11.4% on 2011.
So garden centre customers clearly understand that the birds in their gardens still need feeding this year, even as we approach midsummer.
And suppliers of wild care products have reacted with increased activity in the marketplace.
Gardman is to reduce prices on more than 50 key wild bird care products for the new season starting in August. The famous Gardman Booster programme is being extended to a further 30 lines with minimum order quantities slashed on more than 40 existing Boosters.
Meanwhile, Solus Garden & Leisure has struck a new exclusive partnership agreement with Lincolnshire-based Marriages Specialist Foods to supply quality sourced wild bird feed for its ChapelWood brand, including Conservation Grade Seed Mixes.
And Nature’s Feast, one of the UK’s leading and most established brands in the wild bird care market, has unveiled a new look for the 2013/2014 season. Parent company Westland Horticulture is putting an extensive PR and advertising campaign behind the Nature’s Feast relaunch this summer.
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