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Corby + Fellas develop Customer Loyalty Reward App for leading pet retailer PetPlace
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Klass opens in Bourne Valley Garden Centre
Garden Centre sales slow as we wait for Summer to start
Glee 2021: celebrating newness within garden retail
Zest 4 Leisure shortlisted in GYO Awards
Homebase opens its first store in over six years
Garden centres increase footfall via Local SEO Marketing
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B&Q launches Gardener of the Year competition
Dobbies celebrates National Children’s Gardening Week with refreshed Little Seedlings and Ambassador launch
Tong partners with TV gardener for fifth year
Smiemans wins top award with tropical glasshouse
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New appointment at Dansand NO GROW
SDEA President and Vice President re-elected for second term
Henry Bell shares expertise on helping fledgling birds
New Microgreens from Johnsons Seeds
GROEN-Direkt: a unique formula for 25 years
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Europlants founder Renato Canale dies, aged 78
One year on from Lockdown #1
BGC join in the "fun" at Harrogate Flower Show
RocketGro see massive rise in sales of their 100% Peat Free, Vegan, Organic Soil Improver and Chemical Free liquid plant feed
Garden centre customers keen to sample horticultural hospitality as restaurants welcome guests back indoors
Barton Grange Christmas 2020 - Exclusive GTN Xtra Photo Tour
Squires Badshot Lea - Christmas 2020
Perrywood at Christmas 2020 - with correct photo gallery now...
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Garden centres increase footfall via Local SEO Marketing

It’s not surprising Local SEO is getting more and more popular to drive traffic to garden centres since almost half of the searches on Google are targeting something local. While big brands used to have a monopoly on the top search results on Google, the last updates to Google’s algorithm have been significantly beneficial to smaller businesses. 

 

Sjors Hemmen, business developer at Garden Connect, explains how Local SEO works. He said: “Nowadays, 46% of search queries are related to doing, seeing, visiting or buying something locally. We help garden centres rank well on those keywords that their local customer would use, in turn helping to increase footfall”.

 

Search intent

An important metric Garden Connect uses is the search intent, e.g. does a user want to do something online or does he want to do something nearby? Sjors continued: “If you’re in the market to buy garden furniture online, you’re using slightly different Google keywords compared to say, someone who’s looking for a nearby store which sells garden furniture. We identify these keywords and the intent users have while using them”. 

 

Case study

Local SEO proves to work well for garden centres and retail nurseries. “We applied Local SEO to a mid-size retail nursery which is heavily plant focused and found the results to be really positive. Garden centres who are more focused on leisure, with restaurants and playgrounds, can tap into a wider audience by applying Local SEO Marketing,” explains Sjors Hemmen.

 

“For the nursery, the number of views of their local listings on Google went up 252% compared to the same period in 2020 which extremely encouraging. However, a view is not an action, and as such we also measure the number of people checking the directions from their home to the store, or those that are making a phone call. These numbers went up by 215% for the nursery customer.”

 

The impact was mentioned by the store owner who said: “Figures are just figures. But if you do get more phone calls and do see new people visiting your garden centre, it becomes obvious Local SEO helps to drive footfall.”

 

76% visits after searching

Surveys show that 76% of the consumers who were searching for a local business decided to visit one of the places they found on Google.  Sjors concluded:  “We often hear it’s complicated to link online marketing to in-store visits. But Local SEO proves the clear link between a Google query and in-store traffic. 76% of the consumers searching for a local business pay a visit to one of the businesses they found online within 24 hours.”

 

If you want to reach out to your local customers, please contact Garden Connect at +44 203 475 5541 or email info@gardenconnect.com to learn more

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