Following the recent announcement of Alwyn Williams as Chairman, LOFA has announced that he will now be joined by Andrew Hutchison, Finance Director at Pacific Lifestyle, who has been elected as Vice Chairman.

Alwyn, Sales & Customer Operations Manager at Zest Outdoor Living, brings over 31 years of experience in the outdoor living industry. At Zest — a fifth-generation British company renowned for its sustainable wooden garden products — he has played a key role in championing environmentally responsible design and driving innovation across the sector.

Andrew adds significant financial and commercial expertise, gained over 16 years at Pacific Lifestyle. The Yorkshire-based brand has more than 50 years of heritage in home and outdoor living design, with a strong reputation for quality and market insight.

Together, Alwyn and Andrew combine deep industry knowledge, strategic leadership, and commercial strength. Their partnership will help guide the association as it continues to represent and support the UK’s dynamic garden and home living community.

Gina Hinde, General Manager of LOFA, said: “We are delighted that Andrew will be joining Alwyn in this leadership role. Their combined experience, industry understanding and collaborative approach will further strengthen the association and help drive future growth across the sector.”