Supreme Petfoods is capitalising on two of the biggest names in small pets retailing – Russel and Gerty.
The company has launched Gerty Guinea Pig Tasty Nuggets under its Tiny Friends brand following the success of Russel Rabbit mono-component format, which has seen sales increase fourfold in the past year.
Supreme’s marketing manager Claire Hamblion said: “We’re seeing guinea pig owners follow the same trends as rabbit owners as they swing towards the nugget format.”
The new product is an extruded diet that delivers crunch and a high fibre matrix for extended chewing time. Known for its ‘no sugar’ message, Supreme has also ensured that palatability is high, without the addition of harmful syrups or molasses.
As with all its guinea pig foods, Gerty Guinea Pig Tasty Nuggets contains additional vitamin C which has been stablised in line with the shelf life of the product. There’s also linseed for healthy skin and glossy coat and added vitamins and minerals.
Claire added: “While specialist retailers offer a much wider choice of products, it’s important that they reap the benefits of their recommendations on staples like food, to ensure customers keep returning.
“A specialist only brand like Tiny Friends Farm and Gerty offers an opportunity to be proactive and to pick up on the one nugget trend, whilst cross-selling treats, hay, bedding and hygiene across the range.”
Available in a 1.5 kg bag with the packaging designed to sit alongside Russel Rabbit Tasty Nuggets for instant brand recognition, Gerty Guinea Tasty Nuggets has an RRP of £4.99. Supreme provides a Tiny Friends Farm loyalty scheme to help keep shoppers loyal to specialist pet stores.