A new identity for the HTA National Plant Show has been unveiled at the HTA Garden Futures Conference in London.

As the show is heading towards its fifth birthday in 2014, the team wanted to refresh the brand identity to reflect its growing success and excellent reputation in the industry. The branding, including new logo, brand mark and updated strapline, delivers this whilst still keeping hold of the show’s core values.

Geoff Caesar from The Bransford Webbs Plant Company and a member of the HTA National Plant Show Steering Group, said: “The new look gives the event a modern and fresh look whilst maintaining the down to earth approach of the show.”

The HTA National Plant Show was first held in 2009 in response to demand from growers and garden retailers for a plant focussed show bringing together the best of the UK plant supply chain under one roof in a central location.

Held at Stoneleigh Park near Coventry the HTA National Plant Show takes place on 24 and 25 June 2014. To book a stand or for more information visit www.nationalplantshow.co.uk