Westland’s Aftercut lawn care brand has won a top award for its new packaging.
The UK Packaging Awards voted the pack the Rigid Plastic Pack of the Year and also shortlisted it for the Best Re-Packaging of a Brand award.
Judges said the pack “made life just that little bit easier” for customers who like to look after their lawns and that it was a “great pack that delivers on its promise”.
The Even Flo container, which is manufactured by RPC Containers, was launched at the start of 2013 to solve the problem of uneven distribution of grass seed.
The solution was a dispersing ball device fitted within the nozzle, allowing the user to spread the granules evenly with ease. The ball device is incorporated into the handle, which can be reused with Aftercut refill packs.
Keith Nicholson, Marketing Director for Westland Horticulture said: “We worked closely with RPC Containers to create something that was lightweight and truly effective in spreading lawn seed evenly.”
The container won a Starpack Award of Excellence earlier this year.
Westland and RPC receive their award (left to right): Josh Brooks (Packaging News), Mike Winston, Brian Lodge (RPC), Amy Lawrence (Westland), Stephen Bell (RPC), Adam Hills (awards host). [Picture: UK Packaging Awards]