Gardman’s re-branded and improved garden tools have become a fast-moving success story since they were unveiled at Glee last autumn.

Sales of Moulton Mill and Gardener’s Mate tools are already approaching £3 million and are expected to achieve turnover of around £5 million in their first full year.

The brands were created in response to research into consumers’ needs and preferences. Moulton Mill is a premium but competitively-priced stainless steel range of 29 beautifully-designed tools with a host of user benefits, and carries a 15-year guarantee. Gardener’s Mate gives retailers an entry-level solution, with 49 products at exceptional price points, many carrying a 12-year guarantee.

Henry Corbett, who joined Gardman from Solus last year and is responsible for the development of both ranges, said: “Through building in strong points of difference, 15-year and 12-year guarantees and ensuring the ranges are offered at competitive price points, we’ve developed a compelling category solution that retailers responded exceptionally well to. The consumer sell-through has been outstanding.”

The re-branding was supported with refreshed packaging and point of sale material, plus new dual-site island stands.