GTN's first-ever Greatest Marketing Awards were presented at the HTA Marketing Forum on Tuesday with Gold Awards going to Cooks GC, Perrywood GC, Green Pastures and the Tillington Group's Beautiful Gardens. Westland Horticulture also picked up a prestigious Gold Award.
The new awards, hosted by the HTA's Carol Paris (above) and GTN's Trevor Pfeiffer, have been established to recognise excellence in garden industry marketing.
Heather Culpan, managing director at Burgon & Ball who won Silver in the The Greatest Supplier Marketing Team of the Year category, said: “We’d like to thank all at Garden Trade News for organising these tremendous new awards, and of course the many garden centres who voted for us. We are more determined than ever to give our retail partners the tools they need to deliver excellence to their gardening customers.”
The Greatest Social Media Team of the Year
Gold Awards: Cooks Garden Centre and Perrywood Garden Centre
Silver Award: Glendoick Garden Centre
Bronze Award: Bosworths Garden Centre (pictured above)
The Greatest Marketing Event of the Year
Gold Award: Green Pastures
Silver Award: Greenfingers 24 hour Plantathons
Bronze Award: Baytree Garden Centre
The Greatest Supplier Marketing Team of the Year
Gold Award: Westland Horticulture
Silver Award: Burgon & Ball
Bronze Award: Smart Garden Products
Finalists: Briers, Burgon & Ball, Gardman, Growth Technology, Mr Fothergills, Smart Garden Products, Weber, Westland Horticulture.
The Greatest Garden Centre Marketing Team of the Year
Gold Award: Tillington Group, Beautiful Gardens
Silver Award: Millbrook Garden Centres
Bronze Award: Poplars Garden Centre
Finalists: Alton, Baytree, Blue Diamond, Bosworths, Choice Marketing, Cooks, Cranswick, Deepdale, Ferndale, Fresh @ Burcot, Glendoick, Green Pastures, Hillview, Klondyke, Knights, Millbrook, Pennells, Perrywood, Poplars, Tillington Group, Trowell, Whitehall.