
British Garden Centres is working in collaboration with Disney and Pixar’s “Hoppers” to get families gardening this spring. The collaboration will inspire young gardeners through hands-on outdoor activities and wildlife-friendly planting.
Disney and Pixar's “Hoppers” follows Mabel, an animal lover who seizes an opportunity to use a new technology and uncover mysteries within the animal world that are beyond anything she could have imagined.
To bring this nature-themed adventure to life, British Garden Centres is promoting its exclusive Gardeners' Grove mini children's tools range alongside the film in-store. The campaign includes in-store displays, social media content, Family Card offers, and email promotions across British Garden Centres locations nationwide. The retailer is also sharing expert content on “Hoppers” inspired plants and advice on attracting wildlife to gardens.
Activity trail events will also take place at selected centres (Brigg, Bridgnorth, Woodthorpe, Braintree, Hayes Arcadia, Tarporley, Heighley Gate, Rugby, Thatcham) on March 7th and 8th, and March 28th and 29th during the Easter school holidays. Young visitors can hunt for eight “Hoppers” animal characters hidden throughout the garden centre and spell out a key phrase to submit online to win a prize. It's a treasure hunt that teaches children about plants and wildlife, ideal for families looking for school holiday activities.
Lucy Hewitt, Marketing Projects and Campaigns Manager at British Garden Centres, said: “Teaming up with Disney and Pixar for this campaign is a fantastic opportunity to combine storytelling with the joy of gardening. We're passionate about helping children discover the magic of nature, and ‘Hoppers’ captures that sense of wonder beautifully. By encouraging families to garden together and create wildlife-friendly spaces, we hope to nurture the next generation's love of the outdoors."
For more information about the collaboration and upcoming activity trail events, visit www.britishgardencentres.com or follow British Garden Centres on social media.