Garden trends and industry insights - available now in spoga+gafa's new online magazine
spoga+gafa, the biggest garden and BBQ trade fair in the world, is launching a new online magazine. Diverse formats such as interviews, videos and specialised articles examine the current developments, innovations and trends and grant exciting insights into the market and its players.
With a special emphasis on the main focuses of spoga+gafa - garden unique, garden creation and care, garden bbq, garden living – and this year's key theme "Responsible Gardens" – with immediate effect the magazine offers valuable; industry-specific information and inspiration for professionals of the green industry and interested parties.
Highlights of the new magazine:
Expert interviews: Leading industry experts give insights into the latest developments, strategies and future visions of the garden and BBQ industry.
In the garden with...: The TV format "In the garden with..." takes a broader view of things. In a detailed spoga+gafa Talk, the Director, Stefan Lohrberg, speaks with alternating and inspiring guests.
Specialised articles: In exclusive articles industry experts report about the current market trends, innovative technologies and give practical tips and tricks for the garden and barbecuing.
As such, in its capacity as an added value and theme platform, the new magazine also takes a look behind the scenes of the world's largest garden and BBQ trade fair and invites the readers to expand their knowledge and gain inspiration.
First TV highlight online The first spoga+gafa expert talk with the leading trade and future researcher in the DACH region, Theresa Schleicher, is already online. In the first part of the TV series "In the garden with...", the Trade Fair Director, Stefan Lohrberg, holds an in-depth discussion with Theresa Schleicher about the influence of global trends and the changed consumer behaviour and customer needs on the garden industry.
The online magazine of spoga+gafa is available free of charge on the official website of spoga+gafa with immediate effect.
About spoga+gafa spoga+gafa is the biggest garden and BBQ fair in the world. As an international trade fair at the location in Cologne, it sets impulses for the entire garden world. At the leading global trade fair, the green industry talks about the line-ups and trends of the coming season and presents solutions for current and future challenges. The focus of spoga+gafa lies on trends and innovations from the sections garden bbq, garden creation & care, garden living and garden unique. The unique range of offerings turns the trade fair into the place-to-be for the purchasing managers of all trading forms. The Industry Garden Association e.V. (IVG) is the industry sponsor of spoga+gafa.
The coming edition of spoga+gafa is being staged from 16 to 18 June 2024 under the key theme "Responsible Gardens".