In This Issue
Who are the latest businesses to take on former Wyevale centres?
Can Hansa Animatronic Reindeers save Christmas?
Four weeks to make or break the year
More new products from Wildlife World
Houseplants provide seasonal sales increases
Nursery Supply Show finds new home at Stoneleigh Park
RHS and Half Moon Bay announce new Shruti collection
Highfield Garden World take part in Purple Tuesday
Thetford centre in fake banknotes scam
Too much plastic say gardeners - and pots top the list
Commercial nursery Johnsons named as 'top business'
Mr Fothergill’s staff ‘smarten up’ for Children in Need
Santa’s grand arrival at Squire’s Garden Centres
Outdoor plant sales are the highlight in October
Gardening and wildlife go together says HTA report
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Garden decorations are a hit, says GTN Bestsellers
Manure leads the way for growing media sales
Are you ready for the Christmas rush?
New communications agency launches with gardening industry background
SBM Life Science and E. P. Barrus join forces to offer new merchandising service
Ferry Breugem joins Smiemans Projecten team
Darlac appoints new agents
Dutch exports to UK fell in hot summer of 2018
Young Horticulturist of the Year contest launched
Keep the centre safe during winter weather
The best of last week's
Five more garden centres sold by Wyevale
Notcutts and Thurrock GC cancel reindeer over welfare worries
Winter is in the air. Will it spark a rush for Christmas?
Personalisation now a key retail strategy says expert at HTA-GIMA event
Bestsellers Top 50 charts every week
Buy your subscription to GTN Bestsellers
All the latest news from the world of garden centre catering
Supervisor reaches final of Catering Rising Stars initiative
Casual Dining show announces more Keynotes – including Pizza Hut UK’s CEO Jens Hofma & Mowgli founder Nisha Katona
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Personalisation now a key retail strategy says expert at HTA-GIMA event

Personalisation is today’s key retail strategy, consumer shopper behaviouralist Ken Hughes told an audience of growers, retailers and suppliers at the new Cultivating Retail conference hosted by the HTA and GIMA.

 

Staged at the East Midlands Conference Centre in Nottingham, the event was chaired by Channel 4 news presenter Cathy Newman, and set out to look at the issues and opportunities that lie ahead for the garden industry.

 

Hughes explained how personalisation is more important than ever, and how businesses now need to be targeting an ‘Instant Generation’.

 

In a discussion titled ‘Is your Supply Chain Millennial ready?’ he said the current pace of change at the moment was disruptive, with six generations of consumers walking through the doors at any one time. Highlighting the differences between Babyboomers, Generation X, Millennials and Generation Z, he suggested that the way the music industry had changed for each of them was an example of how retail strategies should be approached.

 

Ken concluded his talk with racing driver Mario Andretti’s famous  quote: “If everything seems under control, it just means you aren’t going fast enough.”

 

Will Seymour talked about how people now wish-list for pleasure as well as for purchases, and Trewin Restorick showed the many ways in which environmental charity Hubbub has made recycling a fun activity that people want to take part in. Paul Pegg from Reynolds Catering Supplies provided supply chain insight from the food service industry showing how collaboration is the key to success.

 

The programme included two insightful panel sessions covering plastics in horticulture and supply-chain issues.

 

Expert sessions from Claire Harper and Alan Roper (MD, Blue Diamond Group, above) offered their experiences of how to ‘delight the customer’.

 

Summarising, Cathy Newman highlighted how agility was the watch word of the day with businesses needing to be prepared for the next changes – whatever they may be.

 

The day was then topped off with a dinner, where the inspirational speaker was record-breaking cyclist James Golding, who gave a compelling, honest and uplifting talk of his life experiences and motivations.  James concluded by declaring that he was going to win the Race Across America in 2020.

 

 

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