Taking centre stage on the Kent & Stowe display at Glee will be new patent pending Eversharp secateurs. Designed and manufactured in the UK, they feature the hardest, sharpest blade available on the market. Independently proven by CATRA to be twice as sharp, and five times longer lasting than the UK market leader.
Novice gardeners and experienced horticulturalists are united in their need for a great pair of secateurs. In Westland research, consumers voice their frustrations over secateur blades that blunt too quickly, go rusty – and are unsuitable for the 15% of the population who are left-handed.
Westland took this and wider consumer insight to create the new Kent & Stowe Eversharp Secateurs, creating a revolutionary tool guaranteed to stand out amongst key competitors.
The design-led approach focused on two halves of the challenge – the blade and the chassis.
Firstly, Eversharp secateurs feature an extraordinary blade with a unique coated metal based on Formula One and aerospace technology. After coating, the blade becomes 100 times harder than the average blade, so it can be ground to be twice as sharp as the market leader, and due to its special properties stay sharper for five times longer.
The die cast aluminium and FSC® certified ash wood chassis has been scientifically and ergonomically developed to be comfortable in use from day one. But as the FSC® certified ash wood wears, its shapes to the gardener's hand, and becomes more comfortable with every use. There is an ambidextrous lock, and with the hand sizer can be set to the preferred level of opening. A wire and string cutter is also built in to make this a real all round gardening companion.
Fully benchmarked against the rest of the market by the independent professional knife and cutting trade association, CATRA. Eversharp secateurs are guaranteed to stand the test of time.
Marie Williams, head of the hardware division for Westland comments, “Eversharp secateurs are a game changer for the cutting category because we are cascading the very latest material science technology into what is a very mature category. There is something incredibly special about these secateurs, and they represent the direction of travel for our portfolio going forward. Consumer research has demonstrated to us that they value the real step change in performance, and our retail partners will benefit from the market growth that this will surely deliver.”
Westland has invested £0.5m into a brand refresh for Kent & Stowe. 2022 sees a new look and a strengthened product offer, with products made from FSC® certified wood, fully recyclable packaging and superior functionality and design.
With an RRP of £34.99, Eversharp secateurs come in all-purpose bypass and dead wood anvil options. They are supported by a national press campaign and a dedicated stand and protected by a security RF tag, plus a secure location for attaching customer specific security systems. They will be available in February.