Gardman are urging garden centres to make the most of the potential for pet care sales in the run-up to Christmas.
The company, who launched their pet brands in June, believe pet care offers great potential for garden centre sales. “All our research and our own experience has shown that consumers love to treat their pets all year round so this category benefits from not being seasonally dependent,” says Lisa Blackmore, head of category management. “However, at Christmas nearly 70% of consumers buy gifts for their pets so pet care has tremendous potential at this time of year. Garden centres are an ideal environment for pet owners to shop for their pets, particularly as they are often keen gardeners too.”
More than 100 garden centres now stock the Gardman Pet, Heads & Tails and Explorer brands, which currently have Christmas promotional deals on seven volume lines.
