Retailers buy into Gardman's tooling range
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Gardman has hit the ground running with its new garden tool ranges launched at Glee, with nearly 500 gardening retailers having already signed up to the Moulton Mill and Gardener’s Mate brands.
Commenting on this success, CEO, Stewart Hainsworth said: “These two new ranges have been specifically designed and marketed exclusively for the traditional garden market. Independent retailers can buy with confidence, safe in the knowledge that these brands are only being offered to this key sector of the market."
Moulton Mill is a comprehensive range of premium heritage stainless steel tools that carry a full 15 year guarantee. The core digging tools are weight tested to ensure durability and FSC ash handles are used across the range. In keeping with the premium positioning of the products, the high quality labelling is both educational and engaging. The old fashioned in-store racking has been replaced with attention grabbing, aspirational displays which reflect the life style approach adopted by leading garden retailers.
The Gardener’s Mate range comprises 49 core garden tools and accessories which although very competitively priced incorporate many of the features found in premium ranges. The full range is covered by a 12 year guarantee, the digging tools are weight tested and all handles are FSC ash. Many of the tools are Teflon coated for smoother cutting and durability and all the saws have SKS hardened Japanese steel blades. Labelling and pos is in a traditional style and endorsed with the ’tools you can trust’ symbol.
The full range is available for January delivery.
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