Wiltshire-based redheadPR has confirmed a long-term campaign with the Common Sense Garden initiative from the Garden Group of the Crop Protection Association (CPA).

“This year, we will be continuously increasing their online presence through a multi-faceted online campaign which will be more focused on millennial gardeners” said Sara Tye (pictured), founder and managing director of redheadPR.

The campaign is designed to dispel myths and assumptions around the horticulture sector and provide gardeners with advice and hacks they can use in their own garden.

“We love working with Common Sense Gardening,” Sara said, “and will be using a diverse campaign to deliver its objectives, focusing on social media and digital methods.

“Off-page, high-ranking coverage from PR is crucial to clients like Common Sense Gardening when considering their online profile and SEO.

"We’ll continue to work across all social media platforms, growing them organically and through bespoke methods geared towards its specific audience.

Previously, the Common Sense Gardening Initiative and redheadPR conducted primary research which disproved many anecdotal myths: 40% of millennial gardeners said that they had seen an increase in the number of weeds and invasive plants in their gardens.

“Our relationship with redheadPR enables us to look forward to taking full advantage of its experience in our sector. Together we will successfully run an exciting digital campaign throughout 2019,” said Gary Philpotts, chairman of the Common Sense Gardening Group.