In This Issue
Edinburgh Woollen Mill and Peacocks up for sale
#FloralFriday for Greenfingers celebrated at the end of Glee week
Hozelock’s Micro Reel gets a makeover
Grow your card sales the easy way ...
Woodlodge’s Root Indoor portfolio to grow for 2021 as consumers transform their homes into design-led sanctuaries
2020 - a year of impact, overcoming challenges, delivering recovery and growth
A moment in time for Durston Garden Products
Baytree celebrates 50 years
Glee New Product Award winners, hosted by GTN
Begonia ‘Sweet SpiceTM Bounty’ royalties donated for horticultural scholarships 
Zest 4 Leisure wins Best New Product 2020 at Glee Gathering
Festive florals – how retailers can maximise sales of poinsettia this Christmas season
Introducing Dobbies’ brand new range of sustainable houseplants
The Greener Gardening Company to support Perennial
Resilience and positivity in the face of adversity
New merchandiser offer from Primus
Vegetable & Seed Growing Kit is a winning idea for 2021
Zest 4 Leisure win three new product showcase awards and best overall product at Glee 2020
Primeur win Glee New Product Award 
Ivyline creates custom showroom PLUS launches over 300 new products
Get your own copy of GTN Xtra
Gardening a lifesaver in lockdown
One million families fell in love with gardening during lockdown thanks to Flymo
Smart Garden Products keeps on growing!
Dobbies reopen soft plays with safety measures in place
Sustainability Wins the Day - Four Oaks Retail Product of the Year Award 2020
Squire’s appoint new Health, Safety & Facilities Manager
The best of last week's
Perrywood plan for major re-development at Sudbury
Garden centre wins national family business award
Smart Garden donates £50,000 to Greenfingers Charity
Yorkshire nursery invests £1m in new gardencentre
Steve Harper leaves the Greener Gardening Company
Get your own copy of GTN Xtra
Garden Centre Photo Tours
Haskins Snowhill re-opens after £15m re-vamp
Bestsellers Top 50 charts every week
Buy your subscription to the GTN Bestsellers printed weekly newsletter
All the latest news from the world of pet products
HOWND wins Best New Pet Product at Glee Gathering
Top dog trainer issues warning: 'Up to 3 million dogs at risk of Separation Anxiety' as owners return to work
Raw food brand introduces new way of shopping for pets
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Woodlodge’s Root Indoor portfolio to grow for 2021 as consumers transform their homes into design-led sanctuaries
GTN Xtra Promotion

With the pandemic prompting consumers to transform their properties into stylish sanctuaries as they spend increasing amounts of time living and working from home, Woodlodge is announcing a perfectly timed expansion of its Root Indoor range of pots, pot covers and design-led accessories ahead of the 2021 season.

 

Root is Woodlodge’s flagship interiors range, a line-up with an enviable track record of driving retail sales by inspiring consumers to extend their passion for gardening into the home by enjoying the benefits of greenery all year-round. Encompassing floral, classic and contemporary designs, Root takes pride in its ability to offer a style that matches any home interior – providing retailers with cutting-edge designs that have been tailored to cater for a broad customer demographic.

 

Michael Wooldridge, Managing Director at Woodlodge, said: “From wow-factor houseplant stands that display specimen indoor plants at their very best, to pot covers influenced by cultures and traditions from around the globe, Woodlodge has been at the forefront of tapping into the latest fashions to emerge from the world of interior design, fusing trend-led influences with modern lifestyles to create must-have products with the potential to fly off retailers’ shelves. The pandemic has prompted the nation to take a closer look at its surroundings and we believe the movement for sprucing-up interiors will only go from strength to strength in the new season, creating an ideal environment for retailers to grow sales by unleashing the potential of an expanded line-up of Root Indoor products in 2021.”

 

Highlights of additions to Woodlodge’s leading Root indoor range for 2021

 

 

Pot covers with big personalities!

Root Indoor will feature a range of quirky pot covers for the new season that allow shoppers to express their personalities and explore the creative side of gardening indoors – all retailing at competitive price points. Designed to be key drivers of impulse sales by injecting a sense of fun, and aimed at households with a passion for houseplants, the mother and father pot covers retail at £12.99 while the child design is priced at £9.99. The covers won the New Product Award in Glee’s Garden, Home, Giftware and Clothing category.

 

 

Pot stands elevate sales to new heights

The houseplant category is the golden boy of garden retail. Not only did sales of houseplants soar by more than 17.5% last year, according to the Garden Centre Association, but the nation’s love for interior greenery shows no sign of slowing, with post-lockdown sales at garden centres in July reported to be double that of 2019. The fashion for foliage is being driven by millennials who crave outdoor space but are more likely to live in flats and apartments, demanding on-trend houseplant accessories for the perfect Instagram-worthy picture.

 

Woodlodge’s new Pot Stands in black or gold metal will capture the imagination of this emerging generation of garden centre shoppers – their sleek, slender, straight lines have been engineered to complement minimalist design; allowing foliage and pot covers to make a bold statement by elevating the entire display above ground level.

 

Send sales skywards with Hanging Pot Covers

Britain’s homes are getting smaller. According to a BBC report, the average UK home provides 85 square metres of living space but new builds commonly offer just 76 square metres. Compare that with new homes in the Netherlands (115 square metres) and Denmark (137 square metres) and the punishing extent of space constraints in the UK hits home. With floorspace at a premium while appetite for houseplants is at an all-time high, the only way to go is up. To help retailers cater for consumers who are restricted by compact living, as well as those who are keen to elevate their indoor jungles to new heights, Woodlodge is introducing its new Hanging Pot Covers. These woven, suspended planters, featuring natural tones that blend into any interior décor, offer maximum potential to boost linked sales, especially when sited close to displays of trailing foliage houseplants.

 

Global cultures inspire western interiors

Fashions inspired from cultures around the globe hold the key to driving sales of indoor decoration and houseplant accessories, while helping a younger generation of consumers to create breathtaking images that set social media ablaze. At the forefront of this interior decoration movement is Woodlodge’s new Jaipur Decorative Jugs, inspired by traditional patterns and rich earthy tones from the Indian sub-continent that are increasingly influencing western interiors, complementing the green foliage tones of indoor plant displays. Karachi Pot Covers introduce stand-out design inspired by patterns and tones that define Pakistan’s most cosmopolitan city, while bold orange tones and contrasting white floral and leaf patterns that adorn Florin Pot Covers hold timeless appeal for consumers who are seeking to create a dramatic backdrop to indoor plant displays.

 

 

 

Shine a light on LED novelties

LED technology has transformed the garden lighting category; now this attractive, easy-to-use and energy efficient means of introducing warm tones of light is to be extended into the home – ideal for adding an extra dimension to houseplant displays or creating a magical atmosphere in conservatories after dusk. New Glass LED Jar Lights come in a variety of warm pastel tones that instantly create a party atmosphere – and with an RRP of just £3.99 each, these jars of sparkling light hold the key to increasing basket spend with their novelty appeal.

 

 

To find out more about Woodlodge’s expanded Root Indoor offering for 2021, visit www.woodlodge.co.uk

 

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