Dobbies Garden Centres announced last week an exclusive partnership with Sainsbury’s to bring a range of high quality food and grocery products to Dobbies’ garden centres.
The partnership will launch at Dobbies’ Edinburgh garden centre in late July. The range will include over 3,000 products, giving customers a choice of food to take home, including ambient, chilled, fresh and frozen produce as well as other grocery, household and toiletry products.
Graeme Jenkins, CEO of Dobbies, said: “The partnership between Dobbies and Sainsbury’s is an excellent fit, with a shared goal of offering the best to our customers.
“By complementing our existing garden centre ranges with a comprehensive food and grocery offer, we will offer our customers a convenient solution for their grocery needs. We look forward to launching our first new look food hall at Edinburgh in late July.”
Andrew Bracey, Chairman of Dobbies said: “This is an exciting step forward for Dobbies as we continue to grow the business and lead the future of garden centre retailing. Garden centres are increasingly popular, as people embrace the enjoyment of gardening. Our partnership with Sainsbury’s perfectly complements our strategy of offering the best possible ranges and convenience to customers.”
Mike Luck, Director of Business Development at Sainsbury’s, said: “We’re always looking for new ways to bring our distinctive, high quality products to more customers. This opportunity with Dobbies will bring a fantastic choice of food and grocery products to convenient locations for lots of shoppers, helping them shop for what they need quickly and conveniently.”
Last March, Dobbies announced a partnership with Nisa to supply groceries to their garden centres. A spokesperson at Dobbies told GTN Xtra: “Our relationship with Nisa will continue for the time being in the stores that aren’t trialling Sainsburys.
The spokesperson added: "We do not have food halls in the two stores where we are co-located with Tesco and do not have plans to change this.”
Find out more at www.dobbies.com