Designing the customer shopping experience in an ever evolving omni-channel retail environment has never been so important to increase brand awareness, loyalty and connect with the customer on a deeper level.

Storytelling is our oldest form of communication and the visual merchandiser must play on the senses to add value to products and brands.

Seductive merchandising facilitates the path to purchase and makes the experience memorable.

Focusing on Liberty Renaissance, Maxine Groucutt, Visual Merchandising Consultant, will examine why telling the story was so successful.


Book your place now at  www.hta.org.uk/marketingforum