In This Issue
October gardening hits record levels
Monty Don makes headlines slamming garden centres
HTA calls on Welsh government to review ‘non-essential retail’ ruling on garden centres
Fordingbridge looks to expand polytunnel arm of business
A complete makeover for lawn seed: New formulations and packaging
Another week of plant sales up by over 30%
GIMA 2021 New Product Digest now live
GCA cancels annual conference and Christmas competition
Vitax donation helps hospital’s Secret Garden grow
GIMA calls for pragmatic approach to secure Brexit deal
IPM Essen 2021 Cancelled
The Greener Gardening Company unveils key sales drivers
Christmas gifts to help protect bees and encourage wildlife
VegTrug set to launch new product range
Dobbies launches new format store in Scotland’s capital
DJ Turfcare’s launches new organic-based Lawn Boost
US ambassador plants ‘American Dream’ in Keukenhof
Get your own copy of GTN Xtra
Steve Harper joins Southern Trident
Festive sales driven by stay-at-home Christmas
Azpects creates retail division with new appointments
Garden product sales increase during October
FleuroStar winner Dahlia Sincerity production tripled to meet high demand
Fat Balls dominate in Wild Bird Care
RHS announces plans to run 2021 RHS Chelsea Flower Show safely
Garden centre supports virtual marathon fundraiser
The best of last week's
'New Gardeners': how are garden centres reacting to them, or not...
Paul Sykes departs Apta after a decade of growth
Smart welcomes new National Accounts Manager
Back to the ‘New Normal’
Garden centre creates 24 jobs at new restaurant
Garden Centre Photo Tours
Haskins Snowhill re-opens after £15m re-vamp
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All the latest news from the world of pet products
Dobbies creates ultimate Christmas treat for pets
Pet treat business celebrates record turnover by expanding team
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The Greener Gardening Company unveils key sales drivers

When Happy Compost – a cutting-edge new brand of top performing peat-free growing media launched at Glee 2019, no-one could have predicted how demand for compost would skyrocket in 2020 due to the Covid-19 pandemic.

 

According to The Greener Gardening Company, however, category growth isn’t being driven solely by growing numbers of consumers who engaged in gardening for the first time during lockdown, but by surging demand for peat-free growing media that’s backed by a proven track record of performance. A shifting consumer mindset, one that’s increasingly geared to protecting nature and the wider environment, has created the ideal opportunity for retailers to boost sales of eco-friendly growing media in 2021.

 

As a result, The Greener Gardening Company is doubling the size of the Happy Compost range for the new season, expanding the initial line-up of growing media to encompass a host of top quality soil improver and landscaping products. In line with its commitment to sustainability and harnessing the power of recycled materials, all core raw materials in the Happy portfolio are either recycled or by-products, including bark, green compost, wood fibre and coir – while the contents of every bag is guaranteed to be 100% peat-free.

 

The Greener Gardening Company’s National Sales Manager, Jason Pike, said: “Demand for Happy Compost in its initial year has been phenomenal, exceeding our expectations at every level. The range has been tailor-made to exclusively to provide garden retailers with a real point of difference and by adding bark, mulch, soil and manure products, the expansion will drive eco-friendly growing media category growth. Effective merchandising is at the heart of the Happy Compost range, from Correx boards and roadside banners to engage consumers at every point in their journey to wooden stands to display the range for maximum impact. The Greener Gardening Company is committed to helping instore teams to merchandise the portfolio at its very best and we look forward to working with stockists to grow sales over the coming season.”

 

Here, we take a look at what’s joining the Happy Compost portfolio for 2021, the strategy behind their introduction why these newcomers are must-stock items for garden retailers:

 

Enriched Top Soil

With a new ‘gardening army’ set to Dig for Victory again in 2021 – the HTA estimates that up to three million consumers may have embraced gardening for the first time this year – The Greener Gardening Company knows that garden projects will be high the consumers agenda next season. With regional lockdowns and concerns over foreign travel resulting in households spending more time at home, Enriched Top Soil will help shoppers to transform gardening ambitions into reality. It’s ideal for creating raised beds, a known driver of sales growth due to the rise in grow-your-own, as well as for lawns, landscaping and replacing old soil in garden borders.

 

Farmyard Manure

A shift away from synthetic fertilisers in line with the rise of organic gardening techniques makes the addition of Farmyard Manure a natural addition to the Happy range. This 100% organic soil improver holds high appeal for any gardener looking to cultivate healthier flowers and more productive fruit and vegetables by reinvigorating garden soil.

Lawn Soil

Rising consumer awareness of the environmental benefits of lawns, from their role in reducing flash flooding to enhancing biodiversity, has ensured that a lush sward remains the centrepiece of UK gardens. With domestic grass subjected to heavy foot traffic during lockdown and beyond, new Happy Lawn Soil will drive sales among consumers looking to lay new lawns from turf, sow lawns from seed or repair damage to existing lawns.

 

Mini Chip Bark, Medium Chip Bark, Chunky Chip Bark and Composted Bark

Media coverage of concerns over chemical weedkiller ingredients such as glyphosate are accelerating demand for products that prevent weed growth naturally. Mini and Medium Chip Bark effectively suppress weeds while providing an attractive, decorative ground cover that protects roots from frost. Chunky Chip Bark is also ideal for weed suppression and moisture control while being the go-to choice for play areas as well as beds and borders. Composted Bark will appeal to consumers looking to boost soil quality, mulch plants and shrubs and keep weed growth at bay. All bark products hold high appeal to consumers looking to create enhanced surface areas for paths and recreational garden zones.

 

Launch products within the Happy Compost line-up will remain at the helm of the range during 2021 including All Purpose Compost, Vegetable Compost; Rose, Tree & Shrub Compost, Soil Improver and a Tomato Planter. During the 2020 sales season, Happy Compost All Purpose Compost rapidly established itself as the ‘hero product’ within the new range, with its 100% peat-free and vegan-friendly ingredients chiming with the UK’s growing band of organic and veganic gardeners.

 

Find out more

To find out more about The Greener Gardening Company’s leading range, please visit www.thegreenergardener.com

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