The fifth Garden Retail Experience staged by the TuinZaken trade journal, takes place on 18-19 February in the Plantariumgebouw in Boskoop, Netherlands.

The heart of the event is the Experience shop, in which about 100 partners get the opportunity to present unique and innovative retail concepts from the nursery sector.

The event recognises that consumers are now more empowered and more  knowledgeable – and thanks to smartphones and tablets are becoming ‘hypermobile’. They seek entertainment, hospitality and experience, they will be able to shop 24/7 and they expect the widest range at the best prices.

How can we translate these developments into the shopping environment and sell more? How can we innovate by adopting successful formulas from other sectors and how can we develop further? How does the retailer deal with the new consumer? Together with their think thank Garden Retail Experience 3.0, the organisers have identified the opportunities and developed the best ideas across three inspiration zones: Experience, Imagine, Create and Explore.

The Garden Retail Experience (TRE) is designed to offer inspiration and answers and help with the transition to a new store model. There are power-sessions, workshops, master classes with top speakers and expert tours, aAll this with one common goal –  to generate more sales. The event will benefit all retail staff, not just business leaders.

 ‘Embrace Green Hospitality’ is the key theme. Speakers, workshops, expert tours and demonstrations will be offered in Dutch and English and, where necessary, translated and/or subtitled. Admission is free.

The organisers expects more than 1,500 trade visitors every day, from the Netherlands, Belgium, Germany, Eastern Europe, Italy, Switzerland, France and England.

More information on the website