In This Issue
HTA catering day serves up success for 250
Redundancy fears as TGCG undertake staffing review at Garden & Leisure centres
'The secret of great margins? Put a lot of veg on the plate...'
Cultivating business solutions together – Classiflora-Zelari 2014 Open Days
Charlie Dimmock revealed as new face of Planting Magic
Dragons' Den company launches Raised Bed Rescue campaign
Six products battle for orchid drip feeder sales
Prestopets has 35 years experience in the fishkeeping industry
How catering impacts on the bottom line
Bents smashed fundraising total with £17k donation
Garden centres get into the Valentine's Day spirit
Consumer confidence boost but will the weather be on side?
Newbridge Nurseries gets top national award
Jude Law, David Tennant and other stars present the Garden Re-Leaf Day quiz for 2014
Senior Buyer wanted by Greenfingers.com
Man breaks into Allwoods Nursery garden centre in Cheam but steals nothing
Tomato fever sets in already
Get involved in Garden Re-Leaf Day with 'Loose Change'
Joe Awome appointed Sales Customer Support for Easitill
Good week for growing media sales...but let's not get carried away
Award nomination for HTA apprentice
Gardman initiative helps consumers migrate to no-net Fat Snax
New GIMA Member Popadome has a new solution to garden pest problem
Slugs and snails are the most 'detested' pests
More pictures of Garden Centre Christmas displays than have ever been published before
Bestsellers Top 50 charts every week
Situations Vacant
Senior Buyer wanted by Greenfingers.com
 

Having proven its economic model, Greenfingers.com is now looking to double the scale of its business in the next three years. Part of that expansion includes the recruitment of a Senior Buyer...
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Charlie Dimmock revealed as new face of Planting Magic

Charlie Dimmock has been announced as the new face of innovative new product, Gro-Sure Planting Magic. The gardening expert will star in a tongue-in-cheek TV advert, which will be on screens from April to May. 

In the advert Charlie will unwittingly reveal that her long established horticultural success was not in fact down to her green fingers, but down to Planting Magic, which gives gardeners of all levels and abilities the boost they require in the garden. The advert will be seen by over 17 million consumers nationwide. 

With the new Gro-Sure Planting Magic mix, just one handful helps gardeners to grow bigger, healthier plants. That’s because it’s fast acting for strong root growth and contains unique water storing pockets to keep plants looking lively all season long. It can be used with all types of plants, including flowers, shrubs, vegetables, fruit and trees and even ericaceous varieties. 

Rebecca Fairbairn, Brand Manager for Gro-Sure, said: “We are delighted to welcome Charlie on board with our quirky and fun TV advert. Our research confirmed that Charlie is much loved by the entire gardening community. Because of this, we felt that she was exactly the right person to promote Planting Magic, a product which gives gardeners of all levels and abilities amazing and long lasting results.” 

The concept for the new product was hit upon after research identified that consumers were looking for a simple-to-use, all-in-one planting product that could be used with any type of plant in the garden to provide amazing season long results. 

TV advertising will kick off on April 14, ready for the Easter Bank Holiday weekend, and will extend until the early May Bank Holiday weekend. It will be featured on ITV1, Channel 4, Five, Sky One, Sky Atlantic, Sky Living and Sky Sports as well other specialist digital terrestrial channels. It forms part of a larger £1.5 million communication campaign which also features national press and garden consumer magazine advertising. 

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