In This Issue
How to get your garden centre in the papers
Destination retailer Arboretum wins Ireland's Company of the Year award
Will it be a storming Christmas?
Notcutts saddened by John Woods Nurseries administration
40 new Homebase staff take up Garden Academy training
Santa parachutes in...and makes little Lucy's dream come true
Hibiscus topples poinsettia in T&M's Christmas mail order Top 10
Are you The Greatest at selling Pet Christmas products?
Centres urged to back Needlefresh charity initiative via Christmas tree sales
Vote for your Greatest Christmas Supplier of the Year
Book your tickets for GTN’s Greatest Christmas Party
Christmas dinner in the garden is catching on says survey
Re-development plans for Whitehall Lacock
Field Sales Support (Vivid Arts Ltd) - ideal location East / South Manchester with access to M60
Key Accounts Manager – Outdoor Living
Plantarea Horticultural Manager - Berkshire
Contracts Manager – Leeds Area
Garden Centre Sundries Shop Manager - Northamptonshire
Mixed fortunes for sales of garden products
Shoppers get into the Christmas spirit
Decorative bark is a bestseller this week for Westland
£2,500 travel bursary awaits Young Horticulturist of the Year
Deadline nears for Lawn Academy training places
Book Training Roadshow places now to get Earlybird discount
Bestsellers Top 50 charts every week
Buy your subscription to GTN Bestsellers
All the latest news from the world of garden centre catering
New guidelines on labelling 'free from...' foods
Situations Vacant
Field Sales Support (Vivid Arts Ltd) - ideal location East / South Manchester with access to M60
OTE £24k
Read more»
Key Accounts Manager – Outdoor Living
Substantial basic salary, bonus scheme & company car
Read more»
Plantarea Horticultural Manager - Berkshire
Salary: £18,000 - £24,000
Read more»
Contracts Manager – Leeds Area
Salary: £28,000 - £35,000
Read more»
Garden Centre Sundries Shop Manager - Northamptonshire
Salary: £20,000 - £24,000
Read more»
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How to get your garden centre in the papers
PR work made easy from poinsettia pros Stars for Europe

Last Christmas Wyevale made the news by promoting the hell out of their aim to sell six poinsettias a minute, and Squires are alwaystelling the press what’s on, be it their new style plant displays or a list of their child-friendly activities to keep the little ones occupied during the garden centre visit.

Whether you’re a small independent business or a huge chain, you still have time to see yourself in the papers and the Stars for Europe poinsettia campaign can help with a collection of PR tips and templates.

Keeping it local is often best. Unless you have some whopper news, the national papers aren’t your main target. Instead address your nearest and dearest newspapers and radio stations with an exciting update or diary date for the Christmas event you’re putting on.

Download the guide of Do’s and Don’ts when dealing with journalists: crucial advice for anyone contacting the press.

Download instructions for building a press distribution list, which includes tips like free or paid-for sites which distribute your releases for you:,,, or

Make sure you fill up on info from the dedicated poinsettia press site:

There you’ll find pre-written press releases and an image library full of shots for you to download and use as you like. You’re also welcome to download images from our dedicated press photos folder, packed with festive pictures in a wide range of styles from gift ideas and step-by-step designs to extravagant event work and Christmas dining settings.

Take time over your subject line... an email subject is the first thing journalists will see, and they get hundreds of emails a day, so make sure they don’t hit delete on yours before even reading it.

Invite them to you. There’s a bunch of reasons for inviting your local press (and don’t forget bloggers) to visit your humble abode. Try these for starters:

  • International Poinsettia Day on December 12th
  • An open day
  • An Advent display
  • A Christmas event for children
  • A charity fundraiser
  • A Summer festival
  • Professionally managed workshops with seasonal hooks (e.g. bouquets on Valentine’s Day, table arrangements at Easter, Advent wreaths at Christmas)
  • The opening of new retail areas
  • The start of the poinsettia season

Download the guide for creating a press invitation and getting the most out of your event.

Whatever happens, don’t get disheartened or be disappointed if your efforts aren’t picked up. Journalists are bombarded with information and it’s normal for releases to go unnoticed, so make sure you’re clued up on all the best practises with the Stars for Europe guides before you wade in.

Good luck!

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