WHM Pet Group says its new eco-packaging design for the Honeyfield’s wild bird care range is an industry first.
Unveiled at PATS Telford, where its stand had a ‘Peace, Love & Sustainability’ theme, the packaging uses what it describes as “the first truly biodegradable plastic technology”.
Dressed in 1970’s ‘flower power’ outfits, WHM Pet staff highlighted the company’s commitment to a greener future. The Honeyfield’s bird care bag is made from 100% post-industrial recycled material which is also 100% recyclable and is 100% biodegradable, naturally breaking down comletely within a year, leaving no micro-plastics behind.
Honeyfield’s becomes the first wild bird care brand in the UK to use biodegradable and fully recycled plastic in its packaging. The new biodegradable formula is the world’s first technology capable of delivering full decomposition on polyolefin packaging materials in the open environment. The strength and durability of the bag has been maintained and the materials tested to international standards as well as British standards in real-life open-air environments.
WHM Pet was able to demonstrate its investment in UK manufacturing and trade. Not only does the new packaging conform to British standards, but is also sourced and printed within 50 miles of the Honeyfield’s manufacturing site in Lincolnshire – a major benefit to the local economy, as well as significantly reducing WHM Pet’s carbon footprint.
The company says the new bags, displaying strong eco-branding, were a massive hit at PATS. The new design shows off Honeyfield’s Fair to Nature message, which has a strong resonance with consumers. Iconography on the reverse details the type of habitats created and the species helped by Fair to Nature farms.
In-store solutions on view included wooden display stands featuring wall, gondola and plinth options, all offering colourful PoS.
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