Visitors to this year’s Glee (16th-18th September, NEC Birmingham) won’t want to miss a trip to Hall 11, where Johnsons Lawn Seed is set to unveil a stand – and a series of product launches – guaranteed to turn heads.
The UK’s oldest lawn seed brand is promising visitors a stand that’s impossible to overlook. With a flower power-inspired photowall perfect for snapping and sharing, plus a video headerboard wrapping around the display, Johnsons is setting the scene for a show full of newness, both in look and in product line-up.
But the real excitement lies in the innovations. With a proud history of bringing first-to-market solutions, Johnsons will use Glee 2025 to introduce a revolutionary new lawn seed concept for season 2026. Designed to bring even more nature back to our gardens, this breakthrough mix promises naturally self-sufficient, multi-purpose, low-maintenance lawns that stay beautifully green, with a little extra luck for those who stock and sow it.
And that’s just the beginning. In an exciting sideways step, Johnsons is drawing on its unrivalled expertise in wildflowers to create a product unlike anything currently found in garden centre greenhouses or plant areas. This completely new category promises to broaden opportunities for retailers while giving gardeners another reason to choose Johnsons.
Visitors will also find the latest from Neudorff, which is distributed exclusively in the UK by Johnsons Lawn Seed. Expect fresh packaging solutions, plus even more innovation joining the line-up for 2026.
Guy Jenkins, Consumer Manager at Johnsons Lawn Seed, said: “Johnsons Lawn Seed has a proud tradition of innovation, and we’re thrilled to be building on that legacy with some of our most exciting launches yet. Glee is always the highlight of our year, and 2025 will be no exception. From the new-look stand to the products we’re unveiling, there’s a lot to discover.”
Find the Johnsons Lawn Seed team in Hall 11, Stand A61-B60, and be among the first to see what’s new at Glee 2025, or visit www.johnsonslawnseed.com for more information regarding the existing product portfolio.
