Product of the Year, the UK’s largest consumer-voted award, is calling for the nation’s gardening and horticulture innovators to enter before the deadline on Monday 30th September. 

Over the last two decades, Product of the Year has championed innovation in all its forms with 8-10,000 consumers voting for their best-loved products. Contender brands have ranged from household names such as Procter & Gamble, Mars and Unilever, to pioneering independent brands including Ring, THIS and Cheeky Panda. 

And unlike many awards, Product of the Year celebrates the quiet heroes of the everyday. Notable past winners have included: the innovative Lurpak Butterbox; Emma boxed mattresses delivered to your doorstep; Heinz Tomato Ketchup turned upside down and put into a squeezable bottle, mighty brand fusions like Mentos Fanta. Smart, simple and category-defining. 

But now it’s time for gardening brands to have their special moment. From ingenious new smart tools, pergola redesigns, hot tub tech, and plant sensors… innovation has underlined growth in the gardening industry. Now, consumers can have their say, voting for the brands and products they rate the most. Winners will be revealed during an exciting awards ceremony at the legendary London venue, Quaglino’s, with an all-star cast of hosts and entertainment.

Product of the Year is not only a prestigious award but a proven ROI tool through sales and marketing. Over the years, its winners have enjoyed an average sales increase of 10-15% and the iconic red logo acts like a beacon to shoppers in a crowded market with so much choice.

“Innovation is at the heart of some of the UK’s finest gardening brands,” says Helga Slater, MD, Product of the Year. “Over the years, we’ve worked tirelessly to bring the recognition that products and brands deserve – and now we’d like to extend this to a wider pool of products and services than ever before. Whether you’ve launched a new product or service that customers love – let’s give them a forum to show their appreciation! But hurry as there’s only a few weeks till the final deadline. Don’t miss out!”

The deadline for Product of the Year is Monday 30th September 2024. You can enter via this link: https://www.productoftheyear.co.uk/