Evergreen Garden Care, supplier of trusted consumer brands like Miracle-Gro, Levington, Roundup, Weedol and Clear, has joined BHETA.

The company is based just outside Ipswich and is the only garden care manufacturer with its own research centre in the UK.  This facility operates 19 acres of turf, beds, borders, and glasshouses to develop innovative, eco-friendly feeds and growing media. 

Evergreen’s UK National Accounts Sales Director, Phil Harrison commented: "DIY is an important and growing channel for garden care in the UK, currently worth £4.3m. Becoming part of BHETA gives Evergreen Garden Care a great opportunity to gather clearer insights and understanding of this route to market. With £152m of potential garden care category expansion planned over the next five years, we’re excited about the role the DIY channel can play in helping attract more shoppers and increase basket size."

Steve Edwards, BHETA’s sector manager for DIY & Gardening, added: “I’m really pleased to welcome Evergreen Garden Care to BHETA. The team brings a strong portfolio of well-known brands and a genuine depth of expertise in the garden care space. The company’s commitment to innovation, particularly through its UK-based

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research centre is the kind of forward-thinking approach we’re seeing across the DIY and gardening sector. We’re looking forward to working together to support category growth and help members make the most of the opportunities ahead.”

For more information about BHETA and the retailer networking, market data, lobbying and business support opportunities it offers, contact Steve Edwards on 07967 814192 or view the website at www.bheta.co.uk.