Leading garden retail PR specialists Hornby George PR has unveiled a new PR service designed exclusively for garden centres.

Recognising the constantly evolving pace of retail and the resource constraints that can push public relations down the priority list, Hornby George PR has created flexible, cost-effective packages to help garden centres amplify their communication strategies and connect more effectively with their audiences.

Led by industry expert Kimberley Hornby George, this new service offers garden centres the tools they need to promote their businesses in a way that is both impactful and affordable. Starting at just a few hundred pounds for one-off projects, these packages have been designed to cater to a wide range of needs. Whether it’s shining a spotlight on seasonal peaks, showcasing key events, fostering community relationships, or creating consistent messaging that drives footfall and boosts customer loyalty, garden centres can choose from a low-level approach to raise awareness during specific periods or opt for a more sustained strategy that positions them as a hub within their local community.

Positioned at the very heart of the garden retail sector, Hornby George PR brings unrivalled expertise and insights to its clients. With an impressive client portfolio that includes major industry names such as GIMA, Glee, and the Greenfingers Charity, plus a host of supply and manufacturing brands, the agency is uniquely placed to support garden centres in not only strengthening ties with local communities but also enhancing their trade visibility. By leveraging its strong connections within the horticultural industry, Hornby George PR can help garden centres establish a robust profile within the supplier network and the broader market.

Kimberley Hornby George, Founder and Managing Director of Hornby George PR, commented: "Garden centres are doing incredible work, from driving local environmental initiatives to creating memorable shopping experiences. Yet, so often, they lack the time and resources to communicate these achievements effectively. With our bespoke PR packages, we aim to make public relations more accessible, manageable, and impactful for retailers. Our team takes care of the legwork, crafting strategies that are fully tailored to each client, helping them to strengthen relationships with their communities and showcase their successes.

“For the past 20 years, we have experienced the highs and lows of the garden retail sector, meaning we understand the unique challenges and opportunities that garden centres face, and we’re passionate about helping them thrive. This new service is about supporting retailers to become integral parts of their communities, driving customer loyalty, and building a reputation that resonates far beyond their local area."

Hornby George PR is not just about creating a quick burst of publicity; the agency is committed to helping garden centres achieve sustainable success. Its range of services includes everything from crafting press releases and managing event publicity to providing ongoing strategic support that ensures retailers are always ahead of the curve. Each package is designed with flexibility in mind, allowing garden centres to select the level of support that best meets their needs, whether that’s a single campaign or a more comprehensive approach.

About Hornby George PR

Founded by Kimberley Hornby George, Hornby George PR has become synonymous with excellence in garden retail communications. Over the past two decades, Kimberley and her team have worked with some of the biggest names in the industry, gaining an unparalleled understanding of both trade and consumer markets.

In addition to her work with Hornby George PR, Kimberley is the Co-Chair of the Garden Media Guild – a position that reflects her dedication to promoting exceptional storytelling and communication within the gardening world. This dual role enhances Hornby George PR’s ability to deliver services rooted in deep industry knowledge and a commitment to celebrating all aspects of garden retail.

Get in touch

For more information about Hornby George PR’s new service or to discover how its tailored packages can support your garden centre’s goals, visit www.hornbygeorgepr.com or email Kimberley direct via kimberley@hornbygeorgepr.com