Peckish is getting ready to help retailers ‘unlock’ the birdcare category this autumn.

With more than 40 new products in the pipeline, Peckish is getting set to swoop in with a new offering of bird food, feeders and hardware to capture consumers’ attention in store.

Enter into the Secret Garden is a through-the- keyhole experience that will feature exclusive designs, antique features and a more decorative garden look and feel. Designed to appeal to ‘romantic’ gardeners, a new consumer category discovered through Peckish insight, it targets consumers who want to create an oasis of calm and a return to the simplicity and playfulness of days gone by.

Expansion of Peckish Natural Balance The range will now include a variety of sizes and formats designed to appeal to entry level consumers to work with the natural balance of the garden. With 100% natural ingredients, the range has broad appeal and a quality look and feel.

Hardware and Accessories Driving ‘add on’ sales, the new range of feeders, hardware and accessories will educate the consumer on how to get the best from their bird feeding experience.

A ‘must have’ for Christmas Westland are not releasing details yet but is confident that everyone will want one in their Christmas stocking…

Rachael Dickinson, senior marketing manager for Peckish, said: “With more than 40 new products coming this autumn/winter, we’re looking forward to driving the bird care category forward, tapping into the latest consumer insight and trends.

Further details are expected to be announced next month.