SBM Life Science has strengthened its long-term regional growth strategy with the appointment of Sam Passingham as lead for the North of England & East Midlands.

Sam, who has been part of the SBM team for over two years, will take on the role of Sales Manager, North of England & East Midlands, effective immediately. He will be responsible for nurturing retailer partnerships, supporting in-store performance and driving growth across the region, having demonstrated outstanding commitment to both the company and its valued retail partners.

The appointment reflects the company’s continued investment in supporting relationships across key regions, enabling a sharper focus and closer collaboration across the North.

Commenting on the change, Scott Williams, SBM’s Head of Business for the UK & Ireland said, “Now is the right time to strengthen Sam’s role by bringing the Northwest region in-house, allowing us to focus further and nurture the Northwest as part of our long-term strategy.”

He goes on to add “I am really excited about the development of the Northwest region, and I know that Sam will continue to support our strategy and ambitions to be even closer to our valued partners than we are today.”

It comes at an exciting time for SBM, which has recently expanded its offering with the mosquito repellent range Thermacell, a rebrand of the much-loved Biostimulant Maxicrop, and the introduction of several new products for the popular houseplant brand Baby Bio, further enhancing SBM’s portfolio of trusted garden brands, including Phostrogen, Toprose, and Job Done.

SBM looks forward to the next phase of growth in the region under Sam’s leadership and in its development to strengthen partnerships across the North of England.

For further information about SBM Life Science, visit https://lifescience.sbm-company.com/uk/