GrowNation (grownation.co.uk) has announced a new series of service tiers to help garden centres get online with the features and pricing structure that best suits their individual needs.
The new Bronze, Silver and Gold tiers allow customers to choose the precise level of customisation, support and features that they need for their online store.
Steve Meleka, Managing Director of ConnectNation, (who own the GrowNation brand), said: "Many garden centres now realise the importance of being able to trade online, but lack the time and expertise in-house to get themselves set up.
Our team can simplify the process by completing most of the work required according to each centre's unique specifications.
"Ongoing support from a dedicated account manager will then help them make the most of their new online sales channel. Done properly, online can significantly increase sales among new and different audiences, sales that would otherwise be lost."
Customers can expect different levels of support and rates of commission across the tiers, ranging from basic email support and access to supplier product lists to fully-managed product CSVs, payment processing setup assistance and a dedicated account manager.
The team are also preparing for the possibility that Christmas sales volumes will be threatened should social distancing measures still be in force later in the year. A number of new features designed to mitigate this risk - both in-store and online - will be announced over the coming days and weeks.
The GrowNation (grownation.co.uk) platform is one of a series of marketplaces from ConnectNation Ltd, a company formed to help address some of the unique business challenges posed by the ongoing coronavirus pandemic.
ConnectNation was founded by a group of colleagues with specialisms in marketing (including in the horticulture sector), CRM platform design & integration, business analysis, social media management and ecommerce website development.
The company is currently working with the award-winning ecommerce platform and digital marketing company, Visualsoft. Their VSCommerce platform underpins the GrowNation service, making it possible to rapidly deploy websites to allow garden centres to start selling online quickly. See: www.visualsoft.co.uk