This successful campaign, which is an eye-catching celebration of plants, will particularly focus on the (home) office space this year. Because here plants also make you more energetic, more relaxed, happier and healthier.
Working from home and plants “Thanks plants, for making my house a home, for reconnecting me with nature, and for helping me to relax.” It remains topical, and we will continue to say it: you feel better with plants around you. This certainly also applies to the (home) office, the hot topic for 2021. Plants can aid concentration and creativity, and bring calm to your workspace, that’s what we’re particularly thanking plants for this year.
Campaign in the core countries The campaign will start in the United Kingdom, Germany and the Netherlands on 20 September, and in France on 4 October. Just as in 2020, the emphasis will be on digital media. In all four core countries the target group will be targeted through national publicity, on social media - YouTube, Facebook, Instagram and Pinterest - and on the street through digital out-of-home advertising (excluding UK). The other supporting pillars of this campaign are PR activities, influencer collaborations and content on our consumer website Thejoyofplants.co.uk and its sister channels in Germany, France and the Netherlands.
Join in This major consumer campaign around houseplants is very suitable for use by trade channels and sales outlets in their own social media channels or on the shop floor. We would therefore encourage you to join in and make use of the downloadable campaign materials.