Family keepsake company The Lovely Gift Group, which is celebrating its 10th anniversary this year, has witnessed signbificant growth in garden centres... 

The Hull-based business has gone full circle a decade since it launched its first retail keepsake website in June 2015, www.thelovelykeepsakecompany.co.uk, supplying a full range of family keepsakes under the original brand name.

The Lovely Keepsake Company range initially comprises eight products and includes new baby handprint and clay impression kits, family handprint frames and 3D plaster casting kits for children and couples. 

The business originally launched in 2015 as The Lovely Keepsake Company which was a single website selling keepsake ideas. Ten years on and rebranded as The Lovely Gift Group, the company now has six retail websites, with in-house personalised gift production, 3 retail brands, a wholesale business and the recent acquisition of personalised gift business, Always Personal.  On track for a £2M turnover this year and employing 20 team members the company has come a long way from the dining table in South Newbald, with a garage stacked high with boxes of stock.

Founder and director Helen Davies said: “Any entrepreneur will tell you that there is nothing like seeing your dream physically appear in front of you to give you a real thrill and appetite to do more. I’ve worked hard and been lucky to have had many ‘pinch me’ moments in the last 10 years, but I can honestly say this is one is particularly special. That logo was sketched out, briefed to a designer and appeared on our very first website.  To see it in the warehouse now, as it originally was, on thousands of products stacked on pallets is incredible.”

“We have learned a lot about what is popular and what customers both want and don’t know what they are actually looking for! Creating our own brand of keepsakes, using that experience, was always the future plan and it’s exciting for us to now see the new brand already selling for presents for this Christmas in 2025, 10 years on since we launched.”

For more information visit www.thelovelykeepsakecompany.co.uk, or contact Helen by email helen@thelovelygiftgroup.co.uk.