Great British Cards raise £18,000 for industry charities
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On the first day of Glee, giant cheques totalling £18,000 were presented to Greenfingers Charity and Perennial from the Great British Card Company from sales of its ‘Floreo’ range of charity cards.
The company’s card range provided a selection of 42 different designs, with 10p from each card being paid to both Perennial, a charity that provides a range of support services to people working in, have worked in or have retired from horticulture who have hit hard times and Greenfingers Charity, the charity that creates gardens for children who spend time in hospices across the UK.
Chris Houfe, Sales Director of Great British Cards comments: “Our relationship with Perennial and Greenfingers Charity has been brilliant from the start, and our enthusiasm to create a card range specifically to support them evolved quite naturally. Garden Centre retailers are a specialist trading sector for us, and ‘Floreo’ was able to gain impressive distribution countrywide, with consumers delighting in the fabulously colourful images and variety in design. On the back of this success we’re launching twelve new designs at GLEE with an autumnal/winter feel.”
Carol Paris, Chief Executive of the Horticultural Trades Association and Trustee of both charities was instrumental in bringing the partnership about. She comments: “This beautiful range of cards has been very popular with gardeners and has provided consumers with the satisfaction of knowing they are helping support two very worthwhile charities."
Linda Petrons, Head of Fundraising at Greenfingers comments: “We are enormously grateful to the Great British Card Company and to Carol Paris for bringing this partnership together, and to all those garden centres who continue to support this fantastic fundraiser. The money raised really will make a huge difference to the lives of so many children and families who spend time in hospices.”
Last year Greenfingers launched its ‘A Million Moments Appeal’, aiming to raise £1 million, over the next three years. With the help of product promotions such as this, the charity is aiming to provide at least 5,000 children and their families that rely on hospices to enjoy spending precious time together outdoors.
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