The annual Glee exhibition is a pivotal event for the garden retail industry, with significant effort going into ensuring its success. These three days are crucial, not only for influencing the upcoming season but also for sparking new conversations, forging retail partnerships, and securing future success for participating brands. For The AMES Companies, Glee 2024 has been celebrated as an overwhelming success, thanks to the exceptionally positive response from buyers and industry professionals to the company’s showcase, which brought to life a range of exciting brand and business updates set to shape garden retail in 2025 and beyond.
A key highlight of the exhibition was the introduction of the ‘111’ initiative, designed to streamline the ordering process across all AMES brands into a single order, invoice, and delivery. Retailers praised this innovative approach for its potential to reduce logistical complexity and enhance operational efficiency. Many commented on how it would allow for better stock management, improved access to the entire AMES brand portfolio, and simpler day-to-day operations – positioning it as a valuable solution for the industry.
In addition to the operational benefits of the ‘111’ initiative – which will be live from January – The AMES Companies launched over 700 new products across its brand portfolio, generating strong interest from buyers looking to diversify their offerings for the 2025 season. Apta, for example, expanded its range by 70%, focusing on contemporary terracotta, composite, and glazed designs. The introduction of the Apta Signature sub-brand, which offers bespoke garden design options, was particularly well-received for enhancing brand loyalty and the giftability of garden pots. Kelkay, another key brand, debuted its first stepping stone collection made from 100% recycled post-consumer plastic, along with eco-friendly packaging for its garden aggregates, underscoring AMES’ ongoing commitment to sustainability.
AMES Tools also garnered attention by expanding its range of stainless-steel cutting and pruning tools, offering durable, high-quality products that retailers believe will resonate with their customers. These tools are supported by informative point-of-sale displays, helping consumers make more confident and successful purchasing decisions. Meanwhile, Easy Fountain captivated attendees with its solar-powered and solar-hybrid water features, featuring innovative designs that make water features more accessible to "generation rent", urban dwellers, and those seeking increased flexibility. These products provide a distinctive offering for garden centres.
Paul North, Managing Director at Glee, commented: “Glee 2024 was a tremendous success for The AMES Companies. Over three days, our stand – the largest at the show – was packed with key decision-makers from across the garden retail sector, all eager to explore our immersive presentation of the latest brand updates. We were thrilled to receive such positive feedback, particularly regarding our ability to combine innovation, trend-led designs, cost-efficiencies and operational productivity. As we look ahead to 2025, the response from the exhibition reinforces our commitment to providing solutions that empower retailers and elevate consumer experiences. We’re excited for the future and look forward to working closely with leading retailers to offer consumers new ways to love their outdoor spaces season after season.”
To stay up to date with all the latest news from AMES Companies please visit www.ames-uk.com
