Spring Fair, taking place from 2-5 February 2025 at NEC Birmingham, has announced an impressive line-up of industry leading bellwether brands making the show the largest and most comprehensive marketplace in the UK with over 1,200 exhibitors and over 30,000 visitors expected to shop the whole show for their next bestsellers.

As retailers in the UK become adept at leveraging product diversification to differentiate themselves and maintain competitiveness in an ever-evolving market, the scale and breadth of Spring Fair meets their needs in sourcing products from across all the show destinations. Many retailers, moving beyond their original niche, are increasingly looking for products that offer a more engaging and varied shopping experience, attract a broader audience, improve profitability, as well as reducing dependency on seasonal or single-category sales.

With the ongoing trend for creating "Instagram-worthy" spaces at home, products like candles, home fragrances, decor, and kitchen accessories are increasingly popular, as are artisanal and indulgent food treats, while demand for skincare, aromatherapy, and wellness-related products are driven by consumers' focus on self-care.

As the UK's largest and most-trusted retail trade event, Spring Fair brings together home, gift and fashion retailers and suppliers of all sizes from across the industry to create new business opportunities. Its legacy of expertise attracts the largest brands and buyers from across the industry - and this year's 75th anniversary show is set to be even bigger.

Discover a host of exclusive brands at the 2025 show.

The Ultimate Gift Destination

The Gift destination, encompassing Gift, Beauty & Wellbeing, Kids, Toys & Play, and Greetings, Party & Celebration, has already sold out in Hall 4 and the destination has expanded into Hall 5 to meet increasing demand.

Covering all your bases, from classic to contemporary, licensed, eco-friendly, and British-made at all price points, the Gift destination is tailored to appeal for all buyers interested in diversifying their offer and developing their product ranges to meet the growing trend for experience retailing. There is no better place to source all your giftware needs and next bestsellers with everything from licensed and design-led gifts, candles and pampering products, children’s toys and gifts, party suppliers, books, collectibles and craft kits.

Create special moments from the show floor to your shop floor with all the biggest and best names in gifting including Sifcon, Widdop & Co, Sass & Belle, Kikkerland, Powell Craft, Chalk UK, Gift Republic, Enesco, Joe Davies, Rex International, Shoeless Joe, Forever England, Burstenhaus Redecker, History & Heraldry, Fountasia, Heaven Sends, Elgate, Lesser & Pavey, Gingko Design, Talking Tables, Candleight, Legami, Boxer, Half Moon Bay and many more.

The Beauty & Wellbeing destination features stand-out collections that pamper, groom, spritz and energise. From beauty staples to hair care, discover beauty and wellbeing products for the mind, body and soul from Bomb Cosmetics, Luxscents UK, Heathcote & Ivory, Upper Canada, and The English Soap Company.

Home to the finest, most magical children’s toys, gifts and gadgets, tap into the hottest trends and elusive Christmas hits at the Kids, Toys & Play destination. All the major players will be there including Kandy Toys, Keel Toys, TY UK, HTI Toys, Aurora World, House of Marbles, Wilton Bradley, Henbrandt, Whitehouse Leisure, and The Noble Collection

In Hall 3, the new Greetings, Party & Celebration destination brings together the most creative, fun and colourful greeting cards, wrapping papers, stationery and paper decorations, and is the only destination to find the best party and dress up suppliers in the UK. Look out for Museums & Galleries, Ling Design, The Art File, Ooh Dear, Wrendale Designs, Paper Salad, Emotional Rescue, Amscan Europe and Amscan Halloween, Gemar, I.T.I B.V., Procos, Anagram, and Hootyballoo by Club Green.

Discover Exclusive Home Brands

Explore must-see brands and dive into trends you won’t find anywhere else across Home, Living & Décor, The Summerhouse, Christmas, Festive & Floral and Housewares destinations. Your next bestsellers and endless inspiration await from bellwether brands including Coach House, Hill Interiors, Gallery Direct, The Libra Company, Kaemingk, Lotus Imports, Captivate Brands, Bloomingville, One World, Garden Trading, Fifity Five South, Mindy Brownes, Ulster Weavers, Stoneglow, Malini, Treelocate, Floral Silk, Portmeirion, PMS, Ultimate Products, and Richmond Interiors.

A Burgeoning Fashion Destination

From designer labels to boutique brands and high street fashion, find out what’s trending next season in the new Moda x Pure Clothing & Footwear, Fashion Accessories and Jewellery & Watch destinations. Discover exceptional brands like Goose Island, Miss Milly, Jess & Lou, Big Metal, Suzie Blue, Lunar, Jessica Graaf, Lighthouse Clothing, and many more.

A Milestone 75th Anniversary Event

As the UK’s largest and most-trusted retail trade event, Spring Fair’s 75th anniversary edition promises to be its biggest yet. This landmark show features:

• Over 1,200 exhibitors across 12 unmissable buying destinations dedicated to Home, Gift, Fashion, and Everyday categories.
• More than 1 million products, with 38% available exclusively at Spring Fair.
• Over 400 new brands, providing endless opportunities to discover next bestsellers and transform collections.

“As we celebrate our 75th anniversary, Spring Fair continues to serve as the heartbeat of the retail industry, welcoming the biggest and most-desirable bellwether brands in the UK,” said Soraya Gadelrab, Event Director of Spring Fair. “This year’s show will be more inspiring than ever, with a focus on delivering real value to buyers and exhibitors alike. From established bellwether brands to exciting newcomers across so many product destinations, there’s something for everyone at Spring Fair 2025.”

About Spring Fair

Spring Fair is the UK’s leading retail event attracting 38,000 buyers with a combined budget of £2.25bn. It hosts the largest, highest-spend assembly of retailers in the country and is the ultimate destination for buyers.

2025 will celebrate 75 years of rich heritage. Inaugurated by the Queen in 1975 when it moved to the NEC and endorsed by retail icons, Spring Fair has remained a trusted marketplace even through significant industry changes.

Spring Fair sparks connections, broadens horizons, and enables opportunities for the wholesale home, gift, fashion and everyday retail communities to thrive. As the ultimate hub for forecasting and innovation, Spring Fair delivers essential trend insights to keep retailers informed and ahead of the curve.

Visit www.springfair.com to be part of their 75th anniversary show. Register for free at Spring Fair 2025.