Peckish, Westland’s birdcare brand, has introduced a new autumn collection featuring a natural seed mix, suet cake value pack, feeders and nestboxes.
The brand increased its sales by £2m*, and claims easy-to-use products like the Peckish Complete Easy Feeder has brought new consumers into the market.
The new collection includes:
Natural Balance – an eight-seed blend to attract a wide variety of birds..
Complete Suet Cakes 10-Pack – introduced in response to customer requests for a larger pack.
Diamond Suet Cake Feeder – featuring a flip top lid.
Click Top Feeders –for easy fill and a clip release base for easy cleaning.
Squirrel Proof Lattice Feeders – with a secure click top lid,
Small Bird Feeder – includes small entrance to a sheltered feeder that only the little birds can access,.
Blue Tit Nest Box –pastel painted FSC® 100% certified wood with easy to clean side openings and drainage holes.
Robin Nest Box – similar spec to the tit box but with an open fronted entrance.
*The estimate is based on the GfK Wild Bird Care Panelmarket Report – February 2016, EPOS Retail Sales Panel, Qlikview.