Leading greenhouse manufacturer Alitex is set to see its media presence grow following the appointment of home and garden PR agency, Honest Communications.
Known for its premium bespoke builds and popular National Trust collection, the family-owned British business has joined forces with the communication specialist to further raise its brand profile and put Alitex at the heart of gardening media conversations.
Having recently celebrated its fifth anniversary, Honest Communications will deliver a strategic public relations plan to share the Alitex story while promoting its premium glass and greenhouses, building on the company’s rich 71-year history and heritage.
Nelly Hall, Brand Director at Alitex,commented: "It’s an exciting time for us at Alitex, having recently invested significantly into our show site in the South Downs, as well as our people, purpose, and commitment to the planet. Following our 70th anniversary last year, we’re heading into the next chapter for the business, and we’re delighted to have the Honest Communications team on board to help strengthen our reputation and elevate our media presence in the public eye.”
Alitex is the latest brand to join Honest Communications’ portfolio of clients. The Derby-based agency, which specialises in the gardening, home and lifestyle sectors, looks after a host of popular household names such as Wilkinson Sword Garden Tools, Henchman, Town & Country, elho, WOLF-Garten, Seedball, Hillier Garden Centres, Cobra and CJ Wildlife.
Holly Daulby, Managing Director of Honest Communications, added: “We’re so excited to begin working with Alitex, which is an undisputedly iconic British brand in the gardening world and a fantastic addition to the Honest Communications portfolio. Alitex is an inspiring business in every sense of the word – from its approach to sustainability and its impressive show site, to its unwavering passion for its people and purpose – and we can’t wait to get stuck into our plans!”
For further information, visit www.honestcommunications.co.uk and find out more about Alitex at www.alitex.co.uk
