The annual Scotts Miracle-Gro TV advertising campaign will be hitting TV screens across the country again this spring and summer with the company spending £7.5 million in a bid to drive customers into stores.
Scotts will be promoting several of their biggest brands, best-selling products and new launches throughout the busy gardening seasons on primetime TV – including ITV, Channel 4 and selected Sky channels.
The series of four adverts will promote Miracle-Gro®, EverGreen®, Roundup® and Weedol®. The new Weedol® ad is something completely different, extremely memorable and will definitely stick in consumers’ minds! The Miracle-Gro® advert will concentrate viewers’ thoughts on ‘the need to feed’ to get the best from their gardens.
The advertising campaign will start to air week commencing 30th March and run throughout spring and into summer, with peaks around Easter and the May Bank Holidays.
Scotts have a core conviction that TV advertising works. It increases brand building and awareness, and helps turn products into best sellers.
Targeting consumers
Scotts' extensive consumer, trade and market research, plus their knowledge of the garden market, ensures the TV adverts target keen, affluent gardeners who show pride in having a fabulous, good looking garden and will spend the money needed to achieve this. This produces huge benefits for the whole gardening market, driving customers to garden centres and other stores stocking our products.
The TV campaign is backed up with in-store promotions, national consumer magazine advertising, colourful and compelling point of sale material, packaging and merchandising to ensure retailers can make the most from the TV advertising, and so look forward to great sales.
Don’t miss out – get orders in quickly
To ensure you don’t get caught out, and are fully prepared for a busy gardening year, get your orders in now. Contact your local sales representative to find out more and to place orders.
Pictured: Scotts UK General Manager Sheila Hill shows off the Weedol Power Sprayer, which will be part of an extensive TV ad campaign this year.
