Resolva, the trusted and effective solution for garden weeds from Westland Horticulture, returns to TV screens for a 13th year from 1st May 2024.
The TV creative highlights the irritating problem of nuisance weeds and reinforces Resolva as the simple solution that tackles weeds fast, giving gardeners back control and more time to enjoy their garden. The media investment targets ABC1 45+ adults and will be visible on high reach channels such as ITV1, Channel4 and Sky, as well as prominent video on demand channels including All4 and Sky, reaching both traditional and digital media viewers.
Emma Chamberlain, Senior Marketing Lead, at Westland Horticulture, commented: “Our sustained investment in media campaigns year after year not only drives category participation but also strengthens Resolva’s position as the preferred choice for weed control solutions among consumers. Resolva has high brand awareness and has long been a trusted brand with a reputation for fast, effective and targeted weed eradication. From spot treatments to large-scale applications, Resolva ensures your customers’ gardens remain pristine without the back-breaking effort.”
In addition to raising awareness of Resolva through media awareness, Westland is supporting their customers; by driving visibility to maximise sales in store through the brand’s Win A Car promotion. Consumers that purchase a Resolva product can enter the prize draw to win a brand new electric Mini, worth £32,500. There’s also a variety of sub prizes up for grabs including holidays and Westland garden hampers. The promotion is live throughout the full peak gardening season, closing on 31st August 2024.
As an appreciation for retail partners, the best in store displays of the Resolva Win A Car promotion will be rewarded with monthly chocolate hampers worth £100 for the team to share. Simply share images of in store display set ups with gpitcher@westland.com to be in with a chance of winning.
