It’s all getting personal in the GTN Bestsellers Christmas chart. This week ten of the Top 50 Bestselling Christmas products are peronallised ones, including all of the top three.
Top of the tree are the new Money Box tree decorations from History and Heraldry (pictured below). More of these were sold than of the Snow Globe decorations that were No 1 last year so it seems H&H are onto another hit.
New entries in the personalised Christmas product stakes are decorated and named tealight holders from Casa Grande (used to be known as Blue Chip) and the named Christmas Baubles with Jelly Beans from Abracardabra also come back into the Top 50 this week.
Whilst the logistics of supply, top-up, production and stock levels are obviously a problem with personalising products it would appear that when it comes to Christmas if you can put a current name on it then garden centres can sell it.
We saw personalised dinner place mats from Abracardabra this week while out and about visiting centres. It got us thinking what other products could be sold in high volume with personalisation? Orchid pots? Small garden tools? Gloves?
The other feature of the chart this week is the number of battery-operated Christmas lines that are bestsellers. Battery-operated lights and dancing Christmas trees have been in the chart for weeks but now they’ve been joined by battery-operated Cotton Snowmen and battery-operated animated Christmas Hats from Premier Decorations.
The GTN team can’t wait to see these – but in the meantime we hope you are all merchandising packs of AA batteries in your festives displays and at tills right through to Christmas Eve!
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