Following the huge success of Gardman’s poppy bird feeder campaign last year, which raised £218,359 for The Royal British Legion in just four months, Gardman is beginning a new charity partnership with Marie Curie, the UK’s leading charity for people living with a terminal illness and their families.

The money raised through the sale of the #GardmanDaffodil will allow Marie Curie to help more people living with a terminal illness and their families make the most of the time they have together by delivering expert hands-on care, emotional support, research and guidance. Last year, Marie Curie cared for and supported over 50,000 people affected by terminal illness across the UK.

The Cast Iron Daffodil Bird Feeder will retail at £6.99 and will be sold alongside Marie Curie branded premium Wild Bird Seed Blend, ideal for garden lovers and for those who love to feed birds. The feeder is suitable for all year round feeding with universal appeal to a variety of different birds. The Wild Bird Seed Blend retails at £4.99 (1.8kg pack) and £14.99 (12.55kg pack).

Gardman will donate 50p for every sale of its #GardmanDaffodil and 50p for each pack of 1.8kg bird feed and £1.50 per pack of its 12.55kg charity Wild Bird Seed Blend. The brand hopes to raise donations in excess of £200,000 for a second year.

Gavin White, marketing director at Gardman, said: “The striking design of the Gardman Daffodil Bird Feeder is inspired by Marie Curie’s Great Daffodil Appeal, and we are proud to have launched such a beautiful and decorative product to not only brighten gardens across the country, but more importantly benefit thousands of families requiring end of life care.”

Nicky Read, Head of Corporate Partnerships at Marie Curie, said: ‘We’re delighted to be partnering with Gardman this year. We’re incredibly grateful to have their support and look forward to working with them.”