Back to the ‘New Normal’ Exclusive GTN Bestsellers Epos data analysis
After the winds and rain of Storm Alice, garden centre sales jumped back to the ‘New Normal’ levels we’ve seen since re-opening, with volume sales up by 16% on the same week last year.
Gardening was the big winner for the week with growing media and plants volumes up by 58% and 39% on week 41 of 2019 while Christmas was down by 27%.
The October issue of GTN magazine has a comprehensive compilation of all the consumer research we could find from this year. From that and other trends commentary it is becoming clear that this isn’t just a flash in the pan.
We do appear to have a huge opportunity to make the ‘New Normal’ the real normal next year and grow sales even further. Do you agree? trevor@pottingshedpress.co.uk
GTN Bestsellers Top 50 sales volumes compared to the same week last year: week 41
Garden Products Top 50 – up 8%
Growing Media Top 50 – up 58%
Wild Bird & Wildlife Care Top 50 – up 10%
Veg-2-Gro Top 50 – up 36%
Christmas Top 50 – down 27%
GTN Bestsellers All Sales volumes compared to the same week last year: week 41
All Plants with Barcode index – up 39%
All Items with Barcode index – up 16%
See the full GTN Bestsellers Top 50 charts, compiled from garden centre Epos data every week, with a years subscription to the printed newsletter for only £145.00 using this link.