Counter to overwhelming inflationary trends, STV have confirmed that they will hold prices on more than 250 core products until the end of February 2023.
STV report rising business costs in line with other UK manufacturers, but have made the bold decision to invest now in a price freeze to protect retail sales.
Edwin Allingham, Managing Director explained “We will hold prices for 6 months, as well as introduce more than 20 price drops where we know promotions can drive volume. We see this is a short-term investment in our future and that of our customers.“
The announcement follows a successful year for the business, with several key categories showing significant growth. Their investment in a trade price freeze is just one of a series of new initiatives being launched for 2023, including a new retail distribution centre and showroom, new production facilities and unique mobile showroom which will be on the road from this Autumn.
STV International Ltd Forge House, Little Cressingham, Thetford, Norfolk, IP25 6ND, GB
