Apta is poised to revolutionise this product category once again with a substantial expansion of its product line for the 2025 season. This eagerly awaited reveal will take place at the forthcoming Glee trade exhibition (10th - 12th September, NEC Birmingham) and promises to captivate garden centre buyers.

It has been confirmed that ahead of season 25, Apta’s core offering will increase by an impressive 70%, introducing a variety of new products across its popular glazed and composite ranges. Apta’s terracotta offering will also be expanded with new designs, in direct response to the growing demand from UK shoppers which has seen terracotta enjoy a resurgence thanks to its traditional styling, Mediterranean influences and natural, earthy qualities.

Introducing Apta Signature

A key highlight of Apta’s 2025 launch will also be the exclusive introduction of four brand-new glazed collections under the banner of Apta Signature. Designed to offer a more collectible, mix-and-match experience, these collections feature complementary colours and sizes, encouraging consumers to return time and time again to expand their garden pottery collection, whilst also increasing the gifting potential of pots and planters.

What’s more, Apta Signature has been carefully considered and will come ready for retailers in a convenient, ready-to-merchandise pallet. This innovative solution allows garden centres to effortlessly receive and display the products, making it easier than ever to start selling immediately upon delivery of the pallet.

Paul North, MD at the AMES Companies said: “We are incredibly excited to unveil our expanded range at Glee 2024. Apta has undergone a number of exciting redevelopments in recent years in a move to better safeguard its position as one of the industry’s leading pot brands, and these latest expansions form an important part of this story and are representative of Apta’s biggest ever single expansion.  These new collections not only reflect current trends but also offer practical solutions for both retailers and consumers. We’ve no doubt that this new chapter for Apta will drive continued growth and engagement within garden centres throughout 2025.”

Find out more

Apta can be found alongside the wider AMES Companies family of brands at Glee this year, where the company is poised to launch over 700 new products! To see them for yourself join the team in Hall 8, stand A80-D81, A60-C61 or contact your local AMES Companies sales agent for more information.

Further details about the AMES Companies and its family of brands, including Kelkay, AMES Tools, La Hacienda, and Apta, can be found at www.ames-uk.com.