Scotts Miracle-Gro is continuing its highly successful TV advertising campaign for several of its major brands and best selling products in 2013.
This targeted campaign will get the message of great gardening success across to Britain’s gardeners.
Scotts Miracle-Gro is spending a total of £6 million on TV media, from mid-March – in plenty of time to capture Easter interest – to mid-June. The campaign will ensure customers come flocking to garden centres and stores to buy products that they know give great results, from the brands they know and trust.
The TV spend is split by brand into: Miracle-Gro £2 million; Roundup £2 million; EverGreen £1 million; and Weedol £1 million.
The products that will feature are:
- Miracle-Gro Flower Magic – NEW for 2013
- Miracle-Gro Expand ‘n Gro
- Miracle-Gro Patch Magic
- Roundup Gel & Roundup Pump ‘n Go
- EverGreen Complete
- Weedol Rootkill Plus™ RTU & tubes.
Scotts Miracle-Gro is using the campaign to target keen ABC1 gardeners, who are known to regularly buy gardening products and show pride in having great looking gardens.
Paula Parker, Scotts’ UK Marketing Director, said: “Rather than using a scattergun approach, we are targeting our advertising at gardeners and other consumers that we know are more than willing to spend the money needed to make their gardens look great.
"This will have great benefit for the whole gardening market, driving customers to garden centres and stores, where they will lavishly spend on their gardens.”
The TV campaign is backed up with in-store promotions, national consumer magazine advertising, compelling point of sale material and exciting packaging and merchandising to ensure retailers get the most benefit from the advertising and can look forward to great sales.
Retailers are being urged to stock up on Scotts Miracle-Gro products to take full advantage of this strong publicity, marketing and promotional activity and ensure maximum sales.
