Customer care has always been at the top of the agenda for Bents Garden & Home, but now the garden centre is taking its commitment to another level with the launch of a new customer loyalty scheme.  The new ‘be inspired’ club will reward members with exclusive privileges, personal benefits and special surprises.

Bents are inviting customers to join the scheme and become part of a new community with members treated at every opportunity.  Rewards will be available in store, online, at The Fresh Approach Restaurant as well as at a number of specially selected partners including Culcheth’s Spice Lounge, HotelExclusives.com and The Telegraph.

Says Matthew Bent, Managing Director at Bents Garden & Home:  “We are very aware that our customers choose to visit us and have wanted a way to say thank you for a long time.  The ‘be inspired’ privilege club is the perfect solution and we believe it’s the start of something very special.

“The more our customers visit us, whether online or in store, the more we will know about what they love so will be able to treat them with little extras that are most suited to them as an individual.”

Upon joining, members will receive a voucher for a welcome tea or coffee at The Fresh Approach Restaurant and an annual voucher for a slice of birthday cake.  Amongst other offers those who spend £30 or more in December will receive a £5 voucher to spend in January or February and all members will benefit from exclusive offers on products in store such as a Yankee Candle twin pack at £19.99 down from £33.98.

Customers who join in September, October and November will be entered into a draw to win £500 to spend on Christmas at Bents.

Customers can join online at bents.co.uk or pop in store to ask any Bents colleague who will be happy to help.