The Wild & Inheems (Wild & Native) perennials concept submitted by Griffioen Wassenaar B.V. from Boskoop was proclaimed the Best Market Introduction at PLANTARIUM|GROEN-Direkt 2022. 

The jury unanimously voted for Wild & Inheems, finding everything right about this concept that so perfectly meets current demands. “It’s an attractive selection of wild and native plants that are cultivated using sound (PlanetProof) methods, the plants are presented in recycled plastic pots, even the labels can be recycled, the plants help promote biodiversity, the concept can be adapted to any region, and both the sustainability aspect and the concept’s story correspond to reality,” said the jury.

The Best Market Introduction award was presented by the jury’s chairman, Mr Luc De Bruyne, Impact Creator at ympa and co-founder of The Green Community from Belgium. 

Second and third places

The jury evaluated a total of 21 submitted market introductions. The second place was for NATURE 2 NATURE submitted by Van Son & Koot from Kaatsheuvel. The jury’s comments on NATURE 2 NATURE were as follows: “The story around this concept is very appealing, especially the way in which it is subdivided into four categories, making it fun for children too. It’s very topical, responding to the need for sustainability and biodiversity, and it has a positive impact on the way in which people experience gardens”. Third in this contest came Miscanthus Eco2Grass submitted by De Jong Plant bv from Boskoop. “Miscanthus naturally absorbs large quantities of CO2. The Eco2Grass concept smartly focuses attention on this positive property. It closely meets consumers’ and governments’ current desire to help reduce levels of CO2, nitrogen and particulate matter,” spoke the jury. 

Jury

The jury for the Best Market Introduction comprised experts from different countries with different expertises in the trade channel. The plants and concepts submitted for evaluation in this category were assessed from a trader’s viewpoint, focusing on aspects such as keeping quality, availability, sound production methods, the extent to which they meet current market demands (biodiversity, drought, climate) and target group requirements, and intrinsic qualities of the plants, such as heat tolerance and durability.